Discovery & planning
What the site has to do, who it is talking to, and what it needs to say. Sitemap, page list, and platform decided before anything is built.
What lands
- A sitemap
- The page list
- The platform decision, with the reason
Built for calls and bookings
Web design for small businesses
WordPress, Webflow, Shopify, or custom coded, designed around the one thing you want a visitor to do, and photographed and filmed by the same in-house team that builds them.
Built around the one thing you want a visitor to do
A small business site has one job, and it is usually a phone call, a booking, an order or a visit. Every page is laid out around that action rather than around a tour of the company, which is what most templates are shaped like.
The photography and video are ours, shot during the build rather than licensed, so the site launches looking like your business instead of like the stock library everyone else bought from.
Made for the phone first
Most of your visitors will only ever see your site on a phone. So we design it at phone width first, then open it out for the tablet and the laptop.
Phone width first
That’s the screen most of your visitors will ever see.
Then opened out
The same site, laid out again for a tablet and a laptop.
Tested on real phones
iPhone and Android are checked before launch.
Every page has one job
For most small businesses that job is a phone call, a booking, an order or a visit. We lay each page out around it, not around a tour of the company.
Call, book, order or buy
We settle which one before anything is built.
Not a tour of the company
The page leads with what the visitor came to do.
Custom, not a template
The layout comes from what your business has to say.
Photos and video we shoot
Our crew photographs and films your space, your product and your people during the build. So your site launches with pictures of your business, not the stock photos everyone else bought.
Your space, your product, your people
Shot by the same in-house team that builds the site.
Video cut for the site
Like this film, cut for The Refuge’s website and their social.
Shot while we build
The pictures aren’t waited on after the site is done.
A site you can edit yourself
If you’d rather run it yourself, we hand it over on a platform you can actually edit. Change your hours, swap a photo or add a dish, right on the page.
Hours, menus and photos
The everyday changes, made by you.
Or send them to us
Maintenance packages cover the changes a live business needs.
Looked after underneath
Updates, backups and security, handled.
Search-ready on launch day
Structure, titles, page speed and markup are handled before the site goes live, not bolted on six months later. Then it’s tested on browsers and phones before the switch.
The search basics, done
Titles, descriptions, headings and markup on every page.
Tested before the switch
Browsers, phones and forms, all checked before launch.
Ranking is ongoing work
Launch gets the basics right. Ranking beyond that takes ongoing work, and we do that too.
Client websites we have built
Every site below is live. Where the client still runs it at an address we could confirm, the name links straight out to it.
Happy Days Dispensary (opens in a new tab) The second licensed adult-use cannabis dispensary to open its doors in the state. 
Path 4 ABA (opens in a new tab) Specializes in remote ABA therapy and education for BCBAs. 
The Refuge (opens in a new tab) A catering hall for all types of events. 
Couture Backdrops (opens in a new tab) Silk flower walls, backdrops, and photo booths, built and installed for events. 
Saverio’s Pizza (opens in a new tab) Authentic pizza napoletana, and the restaurant behind our #EatAuthentic film. 
Events By Tommy (opens in a new tab) Event production, under its own line: “Reimagining Events.” 
The New York Bee Gees (opens in a new tab) The tribute act’s home base. Tour dates and video sit on the front page. 
388 Restaurant by Mr. Sal (opens in a new tab) Italian restaurant and catering. 
Core Calisthenics (opens in a new tab) Workout plans, a shop, and a blog behind a member sign-in. 
Don’t Drive High LI A campaign site on responsible cannabis use and staying off the road.
The films, streams, and campaigns behind several of these are written up in full. Read the case studies
Our web design process
Four stages. Once the plan is set we go straight to building, so you review the real site, not a picture of it.
Development & content
The build, plus the words and the pictures. Photography and video are shot in-house in the same window rather than waited on.
What lands
- The built site on a staging URL
- Photography and video
- The copy
Testing & launch
Browsers, phones, forms, speed, and search setup, all checked before the switch rather than after.
What lands
- A tested site
- Search setup done before the switch
- The live site
Ongoing support
Updates, backups, security, and the changes a live business needs. Maintenance packages cover it.
What lands
- Updates and backups
- Security patching
- The changes you ask for
What you end up owning
A site, the material inside it, and the arrangement that keeps it running. The platform is picked for the job rather than because it is the only one we build on.
The site
- A custom buildLaid out around the action, not a template
- Photography and videoShot for you during the build
- Search setup at launchStructure, metadata, speed, markup
What it runs on
- WordPressThe default for content-heavy sites. It powers over 40 percent of the web, and it is the right answer when you need a blog, a portfolio gallery, or pages you will keep adding to.
- WebflowFor brand-led businesses that need to look visually distinctive and move well. Smooth animation and tight control over the layout, without a plugin stack underneath it.
- ShopifyThe leading eCommerce platform, and where we build when you are selling products: inventory, payments, shipping, and checkout handled by the platform.
- Custom codedBuilt from scratch when the job does not fit a platform: a bespoke front end, an integration with the software you already run, or a tool your business needs that nothing off the shelf does.
After launch
- Updates and backupsUnder a maintenance package
- SecurityPatched rather than left
- ChangesThe ones a live business needs
Tell us what the site has to do.
We will scope it: platform, schedule and price, before anything is built.
Questions we get
Anything else? Call 631-551-6880.
How much does a website cost?
A standard small business WordPress site runs $1,000 to $8,000. eCommerce sites run $1,500 to $15,000 and up, depending on the size of the catalog and what it has to connect to. Every project is quoted after a free consultation rather than off a price list.
How long does it take to build a website?
Four to eight weeks for a standard project, from discovery through launch. Larger eCommerce builds, and sites that need photography or video shot first, take longer, and that schedule is set at the start rather than discovered halfway through.
What platform will you build on?
WordPress, Webflow, Shopify, or custom coded, chosen for what the site has to do rather than for what is easiest for us. WordPress for content-heavy sites with blogs and galleries, Webflow where the brand needs to be visually distinctive, Shopify when you are selling products, and custom code when the job does not fit any of the three.
Will the site work on phones and show up in search?
Yes to both. Every site is designed mobile-first and is technically SEO-ready the day it launches: structure, metadata, speed, and markup. Ranking beyond that is ongoing work, and we do that too.
Do you shoot the photos and video for the site?
Yes, in-house. The same crew that builds the site photographs your space, your product, and your people, and cuts any video the site needs. It is one team in one building, so the site launches with real pictures instead of stock.
What happens after the site launches?
Maintenance packages cover updates, backups, security, and changes as the business changes. If you would rather run it yourself, the site is handed over on a platform you can actually edit.
Let’s build yours next.
Tell us what the site has to do and we will scope it. Free consultation, no obligation.
150 Motor Parkway · Hauppauge, NY 11787 · Since 2017