Plan
Who we are talking to, what we want them to do, and what it is worth.
What lands
- The offer and the audience, agreed
Ads made from your own footage
Facebook & Instagram Ads
Paid social that stops the scroll
Your business, in the feed
We shoot your ads and we run them. The video and photos come from a shoot at your business, so the ad looks like you and not like the template your competitors also run. Then we set up who sees it, follow up with the people who looked, and track every step from the tap to the sale.
Several cuts from one shoot
On Facebook and Instagram, the ad itself matters more than the targeting or the bidding. So one shoot gives us several versions of it, and we run them against each other to find the one that works instead of guessing.
Shot for the ad
Video and photos from your business, not stock every competitor also has.
Tested side by side
Several cuts run at once, so the winner is found, not assumed.
Swapped when they tire
A fresh cut goes in when an old one wears out.
Cut 1 · The pour
Cut 2 · The roast
Cut 3 · The roastery
Shown to the right people
The best audience starts with people who already know you: your customers and the people who visited your site. We build from that, then find new people who look like them.
Your own customers
Audiences built from your customer list and your site’s visitors.
More people like them
Lookalike audiences matched to the customers you already have.
Your data first
Built from what you know about your customers, not broad guesses.
A reminder for the ones who looked
Most people don’t buy the first time they look. When someone visits your site, watches your video or leaves something in the cart, the next ad they see shows them what they were after.
Site visitors
People who came to your site and left.
Video viewers
People who watched your ads or posts.
Full carts
People who added something and didn’t check out.
Every step tracked
An ad has to land somewhere that works, and a campaign that can’t see a sale can’t learn from one. We set up the page or the form, install Meta’s pixel, and check every step before anything goes live.
Pixel installed and checked
Each step from the ad to the order, tested before launch.
Forms that reach you
Enquiries from a lead form arrive the way you already work.
Live together
Campaign, audience and tracking launch at once, not patched on later.
The work
- RestaurantsSaverio's PizzaSaverio’s was on the path to innovating every chance they had. To promote their weekly specials, they wanted a modern technology solution that would be as unique as the authentic pizzas they craft each week. That’s when our tech team stepped in.
- RestaurantsSaverio's PizzaCovid-19 revolutionized the way people dine, and with the change in environment that restaurants had to adapt to, came creativity. Emily and Sam had the dream to turn the back area of their restaurant into a Piazza in Italy. This was something that we just had to capture and showcase to their customers.
How a campaign runs
Shoot
A production visit that produces enough variations to test rather than one hero cut.
What lands
- Creative shot
- Campaigns built
Launch
Campaigns, audiences, and tracking live together, not stitched on afterwards.
What lands
- Creative rotated as it tires
Iterate
The creative that works gets more budget; the rest gets replaced.
What lands
- A written read of the month
Let’s put real footage behind the spend.
Creative is most of what paid social performs on, and it is made here.
Questions we get
Anything else? Call 631-551-6880.
How much does it cost to run Facebook and Instagram ads?
Most small businesses invest $1,500–$5,000 per month for ongoing work. Individual projects are quoted per engagement, and every engagement starts with a free consultation. Ad spend is separate and goes directly to the platform.
Do you produce the creative for the ads?
Yes. The video and stills in your ads are shot by the same in-house team that runs the campaigns, out of our own studio and on location at your business.
Who builds the ads and runs the buying?
Everything is produced in-house by one team out of our own studio. The people who plan it are the people who make it.
Let’s make an ad worth stopping for.
Every engagement starts with a free consultation. No obligation.
150 Motor Parkway · Hauppauge, NY 11787 · Since 2017