Intent Marketing
One of the best reasons to use Google Ads is the fact that it’s based off of the concept that whoever is searching intends to take some form of action. You don’t search for “apple pie recipes” to just browse google, you do it because you’re about to bake an apple pie and you need a recipe in order to do that.
Demographics
- Location Based Targeting
- In-Market Targeting
- Interest Targeting
- Age, Gender, & Income
Keyword Search
- Keyword Research
- Forecase Reports
- Simulated Results
Ad Creatives
- Responsive Ads
- Multiple Calls to Action
- Creative Tracking
- Multiple Placements
Conversion Tracking
- Google Tag Tracking
- Phone Calls
- Website Conversions
- Lead Forms
Integrated with Google Search
Search that follows your customers
With incredible technology at Google, your YouTube Ads can be shown to people who have previously searched for your keywords. So, even if Mike is watching football highlights, your plumbing ad will show because he searched for “PVC pipe” earlier today. Pretty neat, huh?
