First, we needed to ensure that there was an easy way for customers to sign up. With short codes and keywords, all the customer needed to do was send “Saverios” to 77222 and they were in. Once we established a cadence with their audience, they would expect a new text every week on Tuesdays, so we would ensure everything was in place in order to send out messages each week.
Not only did Saverios slap a sticker on all their pizza boxes, but we also ran paid Marketing ads via Facebook against their current followers, boosting their list even further. Now, this evergreen campaign stays running every month, and every month more customers are added to the SMS list.