The Challenge

The New York Bee Gees Tribute Band was an international sensation, with a small footprint in the Marketing world and unable to get the word out to their audience.

The Process

First, we audited their current marketing channels and compared that to what their audience was paying attention to. Their audience was 50-75 year olds, and the vast majority of their time is spent on Facebook.

The NYBG takes Facebook by storm

With an evergreen Page Likes Ad targeted at major cities where they wanted to build an audience with, we were able to develop a steady increase in followers that grew organically over time.

Facebook Page Followers Over Time

Conclusion

The increase in followers wasn’t the only goal achieved. Those followers included value managers, and other industry experts that led to The New York Bee Gees ticket sales soaring through the roof in markets like LA, San Diego, Philadelphia, Chicago, and so much more. This allowed their audience to grow in these major influential cities that would lead to even further growth of the brand.

10,000

Total Followers Gained

1000%

Increase in Followers per Month

750K+

National Impressions

“When we started marketing with RJ Media, we had just shy of 150 followers and struggling to spread the brand across the nation to those important venues. Now, we are over 12,000 strong and have a large enough audience that is grabbing the attention of these big name venues.”

Melissa Dean Client
Robert Maffia

Managing Agent, New York Bee Gees

Let’s Make Things Happen

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